SHERATON With "Go Beyond," we showed how Sheraton Associates go to great depths to make every guest's stay just a little bit more special. To launch the campaign we created the spot "The Deep," featuring a very unassuming hero saving the day.
We followed that up with a series of digital shorts depicting other Sheraton Associates going beyond in a similarly stylized fashion.
Recognition: Creativity Online (Editor's Pick)
LAUNCH In spring 2016, we launched a national campaign aimed at gamers informing them about: PlayStation Vue, Sony's all-new, live TV streaming service.
Using TV, OOH, social, and digital, we positioned PlayStation Vue as a true (and far less frightening) alternative to cable.
REEBOK In response to Ronda Rousey's shocking loss to Holly Holm in UFC 193, we created a film addressing her critics head-on. Ronda shuns the idea of perfection as she strips away the pieces of her celebrity and returns to badass fighter her fans fell in love with.
Recognition: Clio Sports (SILVER) Adweek (Ad of the Day) Over 12.5+ million views
Be More Human: Experience
REEBOK: The Be More Human: Experience is an online destination launched alongside a new campaign for Reebok. The site is an exploration on the correlation between fitness and humanity through the use of interactive tests, visualizers, and social media.
Recognition: Cannes Lions (2x SILVER) Awwwards (Site of the Month, Site of the Day) FWA (Site of the Day, Mobile Site of the Day)
REEBOK It's time trainers got some of the shine. In this campaign for Reebok, we're thanking trainers for all the ways they help us reach our true potential.
On social media, these videos encouraged people to actually thank their trainers by tagging them directly in the post’s comments.
Be More Human
REEBOK "Be More Human" was the world's reintroduction to Reebok. A new rallying cry for the tough fitness athlete, we created a campaign that looked and sounded like the antithesis of anything that would be done by either Nike or Adidas.
The campaign was rolled out globally in all forms of media including outdoor, print, digital, and in-store.
Recognition: Clio Sports (BRONZE)
REEBOK A shoe company is in the bacon business—or some people thought. To build excitement for the Crossfit games, we created the Reebok Bacon Box: real, uncured pork perfect for the muscled-masses.
Prior to the event, we sent out boxes of Reebok Bacon to influencers to get social media talking. We followed that up with an on-site food truck to give away bacon to Crossfitters at the games. Suffice to say, people were pretty stoked about free pork.
Recognition: Clio Sports (GRAND PRIX, GOLD, BRONZE) SF ADDYS (GOLD, SILVER) Over 100 million media impressions
REEBOK For the release of Reebok's new urban running shoe: ZPump, we created the campaign "Your Fit. Your Run." In collaboration with illustrator Peter Strain, we created portraits comprised of hundreds of footprints to show how runners are defined by their runs and their own unique path.
Our work spanned everything from OOH, print, digital, social and even in-store displays.
Love Is Complicated
Though we'd ultimately go in a different direction for the finished product, this is the campaign we presented to Adidas Golf that would help win us the pitch at VB&P.
"Love is Complicated" delves into the sometimes obsessive relationship that golfers have with the game. We created visuals that showed the world through the mind of a golfer. Environments are created using topography charts, forgotten score cards, course maps, equipment schematics and more. The result was a collage-like visual style that felt completely different from anything you’d typically see in a golf magazine.
Tour360 Boost: Timeline
ADIDAS GOLF To celebrate the 10 year anniversary of the Adidas Tour360 Boost, we created a digital timeline tracing the shoe's evolution and legacy of success.
As visitors explore the site, they're offered an in-depth look at the Tour360's history through stories, photography, videos and quotes from the players themselves.
RELAUNCH We did what takes years within months. The relaunch of Kia.com was a huge undertaking that brought together a team of passionate creatives (duh, I was one of them), UX specialist, and developers.
Mixing the traditional customizers, features, and interactive modules we gave visitors an in-depth story about every vehicle that went far beyond typical car sites.
Going Solar Is Easy
SUNRUN To show just how easy it is to get solar installed into your home, we created an animated video for Sunrun that would tell you how in under 60 seconds.
Here you'll find not only the final video, but scenes from my initial (and more detailed) storyboard that I designed and illustrated.
PLAYSTATION VUE Here's a bunch of goofy (dumb) 15 second shorts we made for PlayStation Vue that ran online on social and as pre-roll. These were all made in-house on the cheap using volunteers as talent or found footage.
Some of the videos (purposely) don't even make sense... like dealing with your cable company.
AGENCY SITE Heat's website was in serious need of an overhaul, so we set forth on designing a new one with better emphasis on the agency's work and culture.
The site's design was a mash-up of textures, illustrations and big pictures. Pretty much everything the agency loves.