SHERATON With "Go Beyond," we showed how Sheraton Associates go to great depths to make every guest's stay just a little bit more special. To launch the campaign we created the spot "The Deep," featuring a very unassuming hero saving the day.
We followed that up with a series of digital shorts depicting other Sheraton Associates going beyond in a similarly stylized fashion.
Recognition: Creativity Online (Editor's Pick)
LAUNCH In partnership with NBCUniversal, we created a campaign to celebrate the work of activists using their creativity in the ongoing fight against hate.
Featuring a soundtrack by Princess Nokia and legendary hip-hop producer Timbaland, our film highlights the work of real-life change makers. From mothers making mini hijabs for their daughter’s dolls to a photographer using colorful imagery to change the perception of black men in a hoodies, we show that activism can go beyond protests and picket signs.
The track/campaign was launched in a big way on The Today Show and has since been featured on sites like Highsnobiety, Fader, and The Hollywood Reporter.
REEBOK In response to Ronda Rousey's shocking loss to Holly Holm in UFC 193, we created a film addressing her critics head-on. Ronda shuns the idea of perfection as she strips away the pieces of her celebrity and returns to badass fighter her fans fell in love with.
Recognition: Clio Sports (SILVER) Adweek (Ad of the Day) Over 12.5+ million views
Stand With The Sun
ASICS: KO100 SERIES To Kihachiro Onitsuka, the sunflower was a symbol that represented constantly reaching for the unreachable. This symbol stuck with him his whole life and became his focus when he took up painting. To Onitsuka, the sunflower was more than a flower, it was a philosophy. It was his legacy.
And on May 29th 2018, on what would have been his 100th birthday, we honored that legacy through the launch of the KO100 Series and the global campaign: “Stand With The Sun.” Bringing together the 3 brands he created to celebrate his love of sunflowers.
LAUNCH In spring 2016, we launched a national campaign aimed at gamers informing them about: PlayStation Vue, Sony's all-new, live TV streaming service.
Using TV, OOH, social, and digital, we positioned PlayStation Vue as a true (and far less frightening) alternative to cable.
Sole of Kobe
ASICS On what would be the 100th birthday of ASICS founder Kihachiro Onitsuka, we launched “Sole of Kobe,” an animated series telling stories of the man, his philosophies, his company’s history and it’s aspirations.
In the first episode “Hope,” Onitsuka-san decides he needs to inspire the youth in order to build a better Japan after the war. With “A Shot At The Title,” a traditional Japanese salad inspires a new type of basketball shoe… a shoe that will help win the title for Kobe High School. And finally in “Future Moves,” we look forward to the future to see how ASICS engineers tackle design and innovation.
Each episode is animated in its own art style, giving them a unique look and personality fitting their stories.
Featured In: Communication Arts The Drum
REEBOK It's time trainers got some of the shine. In this campaign for Reebok, we're thanking trainers for all the ways they help us reach our true potential.
On social media, these videos encouraged people to actually thank their trainers by tagging them directly in the post’s comments.
Be More Human: Experience
REEBOK The Be More Human: Experience is an online destination launched alongside a new campaign for Reebok. The site is an exploration on the correlation between fitness and humanity through the use of interactive tests, visualizers, and social media.
Recognition: Cannes Lions (2x SILVER) Awwwards (Site of the Month, Site of the Day) FWA (Site of the Day, Mobile Site of the Day)
Be More Human
REEBOK "Be More Human" was the world's reintroduction to Reebok. A new rallying cry for the tough fitness athlete, we created a campaign that looked and sounded like the antithesis of anything that would be done by either Nike or Adidas.
The campaign was rolled out globally in all forms of media including outdoor, print, digital, and in-store.
Recognition: Clio Sports (BRONZE)
Love Is Complicated
Though we'd ultimately go in a different direction for the finished product, this is the campaign we presented to Adidas Golf that would help win us the pitch at VB&P.
"Love is Complicated" delves into the sometimes obsessive relationship that golfers have with the game. We created visuals that showed the world through the mind of a golfer. Environments are created using topography charts, forgotten score cards, course maps, equipment schematics and more. The result was a collage-like visual style that felt completely different from anything you’d typically see in a golf magazine.
REEBOK A shoe company is in the bacon business—or some people thought. To build excitement for the Crossfit games, we created the Reebok Bacon Box: real, uncured pork perfect for the muscled-masses.
Prior to the event, we sent out boxes of Reebok Bacon to influencers to get social media talking. We followed that up with an on-site food truck to give away bacon to Crossfitters at the games. Suffice to say, people were pretty stoked about free pork.
Recognition: Clio Sports (GRAND PRIX, GOLD, BRONZE) SF ADDYS (GOLD, SILVER) Over 100 million media impressions
RELAUNCH We did what takes years within months. The relaunch of Kia.com was a huge undertaking that brought together a team of passionate creatives (duh, I was one of them), UX specialist, and developers.
Mixing the traditional customizers, features, and interactive modules we gave visitors an in-depth story about every vehicle that went far beyond typical car sites.