SHERATON With "Go Beyond," we showed how Sheraton Associates go to great depths to make every guest's stay just a little bit more special. To launch the campaign we created the spot "The Deep," featuring a very unassuming hero saving the day.
We followed that up with a series of digital shorts depicting other Sheraton Associates going beyond in a similarly stylized fashion.
Recognition: Creativity Online (Editor's Pick)
LAUNCH In spring 2016, we launched a national campaign aimed at gamers informing them about: PlayStation Vue, Sony's all-new, live TV streaming service.
Using TV, OOH, social, and digital, we positioned PlayStation Vue as a true (and far less frightening) alternative to cable.
REEBOK In response to Ronda Rousey's shocking loss to Holly Holm in UFC 193, we created a film addressing her critics head-on. Ronda shuns the idea of perfection as she strips away the pieces of her celebrity and returns to badass fighter her fans fell in love with.
Recognition: Clio Sports (SILVER) Adweek (Ad of the Day) Over 12.5+ million views
Be More Human: Experience
REEBOK: The Be More Human: Experience is an online destination launched alongside a new campaign for Reebok. The site is an exploration on the correlation between fitness and humanity through the use of interactive tests, visualizers, and social media.
Recognition: Cannes Lions (2x SILVER) Awwwards (Site of the Month, Site of the Day) FWA (Site of the Day, Mobile Site of the Day)
Erase The Hate
LAUNCH In partnership with NBCUniversal, we created the "Erase The Hate" campaign to celebrate the work of activists using their creativity in the ongoing fight against hate.
Featuring a soundtrack provided by up-and-coming female rapper and legendary hip-hop producer, our film highlights the work of real-life change makers. From mothers making mini hijabs for their daughter’s dolls to a photographer using colorful imagery to change the perception of black men in a hoodies, we show that activism can go beyond protests and picket signs.
Though the film would ultimately not air, it was amazing being a part of a project that allowed me to work with and be inspired by everyday people creating real change.
Anthem Film :60 (password: erase)
Soundtrack: Making Of (password: erase)
Be More Human
REEBOK "Be More Human" was the world's reintroduction to Reebok. A new rallying cry for the tough fitness athlete, we created a campaign that looked and sounded like the antithesis of anything that would be done by either Nike or Adidas.
The campaign was rolled out globally in all forms of media including outdoor, print, digital, and in-store.
Recognition: Clio Sports (BRONZE)
REEBOK A shoe company is in the bacon business—or some people thought. To build excitement for the Crossfit games, we created the Reebok Bacon Box: real, uncured pork perfect for the muscled-masses.
Prior to the event, we sent out boxes of Reebok Bacon to influencers to get social media talking. We followed that up with an on-site food truck to give away bacon to Crossfitters at the games. Suffice to say, people were pretty stoked about free pork.
Recognition: Clio Sports (GRAND PRIX, GOLD, BRONZE) SF ADDYS (GOLD, SILVER) Over 100 million media impressions
REEBOK It's time trainers got some of the shine. In this campaign for Reebok, we're thanking trainers for all the ways they help us reach our true potential.
On social media, these videos encouraged people to actually thank their trainers by tagging them directly in the post’s comments.
Love Is Complicated
Though we'd ultimately go in a different direction for the finished product, this is the campaign we presented to Adidas Golf that would help win us the pitch at VB&P.
"Love is Complicated" delves into the sometimes obsessive relationship that golfers have with the game. We created visuals that showed the world through the mind of a golfer. Environments are created using topography charts, forgotten score cards, course maps, equipment schematics and more. The result was a collage-like visual style that felt completely different from anything you’d typically see in a golf magazine.
REEBOK For the release of Reebok's new urban running shoe: ZPump, we created the campaign "Your Fit. Your Run." In collaboration with illustrator Peter Strain, we created portraits comprised of hundreds of footprints to show how runners are defined by their runs and their own unique path.
Our work spanned everything from OOH, print, digital, social and even in-store displays.
Tour360 Boost: Timeline
ADIDAS GOLF To celebrate the 10 year anniversary of the Adidas Tour360 Boost, we created a digital timeline tracing the shoe's evolution and legacy of success.
As visitors explore the site, they're offered an in-depth look at the Tour360's history through stories, photography, videos and quotes from the players themselves.
RELAUNCH We did what takes years within months. The relaunch of Kia.com was a huge undertaking that brought together a team of passionate creatives (duh, I was one of them), UX specialist, and developers.
Mixing the traditional customizers, features, and interactive modules we gave visitors an in-depth story about every vehicle that went far beyond typical car sites.